Alina Verzhykivska. A product designer at Zeelyb. Ukraine / based in Europe
I’m a principal product designer at Zeely.ai, focused on retention and monetization from a product perspective. Led the redesign of the navigation experience, overall structure, and how everything connects. Also redesigned the billing and account experience to make it more transparent and easier to understand.
Previously, I led design at Fordewind, delivering mobile and web products across Healthcare, AI, Automotive, and Smart Home industries. I also brought HobbyScan to market, owning the product end-to-end and obsessing over every detail to shape an experience people genuinely enjoy using.
I’ve collaborated with teams at Mitsubishi, Kerico, Aware Moto, Insight Therapy Solution, Doejo, and Referral Stream.
I help teams raise ambition, imagine better solutions, ship higher-quality products, and enjoy the process.
View CV
career log | 2019-2026
June 2026
I’m excited to share the launch of Playground at Zeely, an experience I led from a product design perspective.
Playground gives users direct access to leading AI models through a simple, flexible interface. The experience is designed around a straightforward creative loop: create, edit, and iterate.
It’s now available in the Zeely web app. We’d love for you to try it, share your feedback, and help us make the experience even better.
Try it out
April 2026
New visual system and navigation
Working closely with the team, I redesigned the web app’s entire information architecture. In parallel, we reworked the Home screen cards to show the expected output of each workflow upfront, helping users quickly understand what they could create before opening a tool.
The redesign made the product easier to navigate, clarified the purpose of each feature, and reduced friction between discovery and creation. Following the launch, content generation increased by 40%, contributing to stronger user retention.
March - April 2026
New account.We redesigned the account and billing experience to make managing payments, subscriptions, and usage simple and transparent. Everything is now organized in one place, giving users a clear view of their plan, spending, and account activity from the moment they get started.
December - January 2025/26
We launched a new tool in Zeely called Inbox -- a communication layer that keeps users informed about their generation process, limits, performance, and key product updates.
The goal was to make Zeely feel more like a daily working tool, not a place where users come to generate once and leave. By giving users timely, contextual updates, we helped them better understand what is happening inside the product and what actions they can take next.
As a result, we saw stronger retention signals, with more users starting to use Zeely regularly for content generation and campaign launch.
October 2025
Launch Meta ads faster.We simplified the entire campaign setup, removing friction at every step.
As a result, we reduced drop-off by 70%. How?
Through live usability testing and continuous feedback from real users.
August 2025
Starting my new role at Zeely.ai, I introduced a design strategy approach shaped by my previous experience. I conducted a full product audit, identified key features, conducted usability testing session with real users and helped define the team roadmap to improve the overall user experience.
May 2025
HobbyScan — launched the MVP of HobbyScan, a mobile app that helps users scan, collect, and buy hobby cards. We first released the iOS version, followed by Google Play. Our team focused on integrating AI and building a clear, efficient structure for card scanning.
March 2025
Adopting the healthcare loyalty system — with our team, we began developing a healthcare loyalty system for medical organizations. As a designer, I focused on retention and engagement, introducing gamification elements that helped medical staff use the EHR system more efficiently and with greater motivation.
December 2024
Automating depth measurement for mining and engineering — developed an AI-powered depth measurement platform that enables precise water depth tracking and environmental monitoring. Applied a design strategy framework learned at Sydney Business School to guide product decisions and user experience.
September 2024
iHeart EHR solution — developed electronic health record system that connect patient and clinical workflows.
June 2023
DoorBill — smart delivery management app that connects couriers, customers, and businesses in real time.
May 2023
Web & mobile app for a non-emergency medical transportation company (US) — led the end-to-end design process, from information architecture and user flows to validated wireframes and a complete MVP. Collaborated closely with stakeholders to refine system logic and operational workflows.
Designed:
.web application for dispatchers and administrators
.mobile apps (iOS & Android) for drivers
.mobile experience for patients
The product supports multiple roles across the ecosystem, ensuring clarity, efficiency, and operational reliability at scale.
June 2022
Mobile application for vehicle tracking — conducted a full UX audit of the existing app, including research and usability analysis. Based on user interviews and collaborative brainstorming workshops with the team, led a complete redesign focused on improving clarity, usability, and overall user experience. The updated product delivered a more intuitive interface, clearer data visualization, and a streamlined interaction flow.
February 2022
Mobile application for smart home (Germany) — led a UI redesign of a mobile application for an air quality monitoring device. Focused on improving visual clarity, data readability, and overall interaction logic to create a more intuitive and trustworthy user experience.
August 2021
Mobile application for agricultural safety (Ireland) — my first project at Fordewind, where I led the full design process of a mobile application focused on field safety. The app tracks designated areas to detect human presence and sends real-time alerts to support safe operation of agricultural vehicles and protect field workers. The MVP was designed and launched within 2 months of active development.
June 2021
Starting my new role at Fordewind.io I began by working on a smart home application, gaining extensive experience that guided me throughout my work with diverse, multicultural teams.
May 2020
I brought the MVP version of the eQuGPS mobile app to life, focusing on smart GPS device monitoring. I designed a simplified, one-hand-friendly interface that allows users to track vehicles easily.
In this project, I also gained hands-on experience in development, working with React Native and applying my skills in Java, CSS, HTML, and JavaScript.
June 2019
Starting my first design role at eQuGPS as a graphic and web designer, I grew into an independent product designer with technical skills. I worked on print materials and website content and, through professional training, began developing mobile applications.
I’ve worked as an UX/UI Designer for:
@ Alina Verzhykivska 2026 0.26 CO2 per load
Alina Verzhykivska. A product designer at Zeelyb. Ukraine / based in Europe
I’m a principal product designer at Zeely.ai, focused on retention and monetization from a product perspective. Led the redesign of the navigation experience, overall structure, and how everything connects. Also redesigned the billing and account experience to make it more transparent and easier to understand.
Previously, I led design at Fordewind, delivering mobile and web products across Healthcare, AI, Automotive, and Smart Home industries. I also brought HobbyScan to market, owning the product end-to-end and obsessing over every detail to shape an experience people genuinely enjoy using.
I’ve collaborated with teams at Mitsubishi, Kerico, Aware Moto, Insight Therapy Solution, Doejo, and Referral Stream.
I help teams raise ambition, imagine better solutions, ship higher-quality products, and enjoy the process.
View CV
career log | 2019-2026
June 2026
I’m excited to share the launch of Playground at Zeely, an experience I led from a product design perspective.
Playground gives users direct access to leading AI models through a simple, flexible interface. The experience is designed around a straightforward creative loop: create, edit, and iterate.
It’s now available in the Zeely web app. We’d love for you to try it, share your feedback, and help us make the experience even better.
Try it out
April 2026
New visual system and navigation
Working closely with the team, I redesigned the web app’s entire information architecture. In parallel, we reworked the Home screen cards to show the expected output of each workflow upfront, helping users quickly understand what they could create before opening a tool.
The redesign made the product easier to navigate, clarified the purpose of each feature, and reduced friction between discovery and creation. Following the launch, content generation increased by 40%, contributing to stronger user retention.
March - April 2026
New account.We redesigned the account and billing experience to make managing payments, subscriptions, and usage simple and transparent. Everything is now organized in one place, giving users a clear view of their plan, spending, and account activity from the moment they get started.
December - January 2025/26
We launched a new tool in Zeely called Inbox -- a communication layer that keeps users informed about their generation process, limits, performance, and key product updates.
The goal was to make Zeely feel more like a daily working tool, not a place where users come to generate once and leave. By giving users timely, contextual updates, we helped them better understand what is happening inside the product and what actions they can take next.
As a result, we saw stronger retention signals, with more users starting to use Zeely regularly for content generation and campaign launch.
October 2025
Launch Meta ads faster.We simplified the entire campaign setup, removing friction at every step.
As a result, we reduced drop-off by 70%. How?
Through live usability testing and continuous feedback from real users.
August 2025
Starting my new role at Zeely.ai, I introduced a design strategy approach shaped by my previous experience. I conducted a full product audit, identified key features, conducted usability testing session with real users and helped define the team roadmap to improve the overall user experience.
May 2025
HobbyScan — launched the MVP of HobbyScan, a mobile app that helps users scan, collect, and buy hobby cards. We first released the iOS version, followed by Google Play. Our team focused on integrating AI and building a clear, efficient structure for card scanning.
March 2025
Adopting the healthcare loyalty system — with our team, we began developing a healthcare loyalty system for medical organizations. As a designer, I focused on retention and engagement, introducing gamification elements that helped medical staff use the EHR system more efficiently and with greater motivation.
December 2024
Automating depth measurement for mining and engineering — developed an AI-powered depth measurement platform that enables precise water depth tracking and environmental monitoring. Applied a design strategy framework learned at Sydney Business School to guide product decisions and user experience.
September 2024
iHeart EHR solution — developed electronic health record system that connect patient and clinical workflows.
June 2023
DoorBill — smart delivery management app that connects couriers, customers, and businesses in real time.
May 2023
Web & mobile app for a non-emergency medical transportation company (US) — led the end-to-end design process, from information architecture and user flows to validated wireframes and a complete MVP. Collaborated closely with stakeholders to refine system logic and operational workflows.
Designed:
.web application for dispatchers and administrators
.mobile apps (iOS & Android) for drivers
.mobile experience for patients
The product supports multiple roles across the ecosystem, ensuring clarity, efficiency, and operational reliability at scale.
June 2022
Mobile application for vehicle tracking — conducted a full UX audit of the existing app, including research and usability analysis. Based on user interviews and collaborative brainstorming workshops with the team, led a complete redesign focused on improving clarity, usability, and overall user experience. The updated product delivered a more intuitive interface, clearer data visualization, and a streamlined interaction flow.
February 2022
Mobile application for smart home (Germany) — led a UI redesign of a mobile application for an air quality monitoring device. Focused on improving visual clarity, data readability, and overall interaction logic to create a more intuitive and trustworthy user experience.
August 2021
Mobile application for agricultural safety (Ireland) — my first project at Fordewind, where I led the full design process of a mobile application focused on field safety. The app tracks designated areas to detect human presence and sends real-time alerts to support safe operation of agricultural vehicles and protect field workers. The MVP was designed and launched within 2 months of active development.
June 2021
Starting my new role at Fordewind.io I began by working on a smart home application, gaining extensive experience that guided me throughout my work with diverse, multicultural teams.
May 2020
I brought the MVP version of the eQuGPS mobile app to life, focusing on smart GPS device monitoring. I designed a simplified, one-hand-friendly interface that allows users to track vehicles easily.
In this project, I also gained hands-on experience in development, working with React Native and applying my skills in Java, CSS, HTML, and JavaScript.
June 2019
Starting my first design role at eQuGPS as a graphic and web designer, I grew into an independent product designer with technical skills. I worked on print materials and website content and, through professional training, began developing mobile applications.
I’ve worked as an UX/UI Designer for:
@ Alina Verzhykivska 2026 | 0.26 CO2 per load
Alina Verzhykivska. A product designer at Zeelyb. Ukraine / based in Europe
I’m a principal product designer at Zeely.ai, focused on retention and monetization from a product perspective. Led the redesign of the navigation experience, overall structure, and how everything connects. Also redesigned the billing and account experience to make it more transparent and easier to understand.
Previously, I led design at Fordewind, delivering mobile and web products across Healthcare, AI, Automotive, and Smart Home industries. I also brought HobbyScan to market, owning the product end-to-end and obsessing over every detail to shape an experience people genuinely enjoy using.
I’ve collaborated with teams at Mitsubishi, Kerico, Aware Moto, Insight Therapy Solution, Doejo, and Referral Stream.
I help teams raise ambition, imagine better solutions, ship higher-quality products, and enjoy the process.
View CV
career log | 2019-2026
June 2026
I’m excited to share the launch of Playground at Zeely, an experience I led from a product design perspective.
Playground gives users direct access to leading AI models through a simple, flexible interface. The experience is designed around a straightforward creative loop: create, edit, and iterate.
It’s now available in the Zeely web app. We’d love for you to try it, share your feedback, and help us make the experience even better.
Try it out
April 2026
New visual system and navigation
Working closely with the team, I redesigned the web app’s entire information architecture. In parallel, we reworked the Home screen cards to show the expected output of each workflow upfront, helping users quickly understand what they could create before opening a tool.
The redesign made the product easier to navigate, clarified the purpose of each feature, and reduced friction between discovery and creation. Following the launch, content generation increased by 40%, contributing to stronger user retention.
March - April 2026
New account.We redesigned the account and billing experience to make managing payments, subscriptions, and usage simple and transparent. Everything is now organized in one place, giving users a clear view of their plan, spending, and account activity from the moment they get started.
December - January 2025/26
We launched a new tool in Zeely called Inbox -- a communication layer that keeps users informed about their generation process, limits, performance, and key product updates.
The goal was to make Zeely feel more like a daily working tool, not a place where users come to generate once and leave. By giving users timely, contextual updates, we helped them better understand what is happening inside the product and what actions they can take next.
As a result, we saw stronger retention signals, with more users starting to use Zeely regularly for content generation and campaign launch.
October 2025
Launch Meta ads faster.We simplified the entire campaign setup, removing friction at every step.
As a result, we reduced drop-off by 70%. How?
Through live usability testing and continuous feedback from real users.
August 2025
Starting my new role at Zeely.ai, I introduced a design strategy approach shaped by my previous experience. I conducted a full product audit, identified key features, conducted usability testing session with real users and helped define the team roadmap to improve the overall user experience.
May 2025
HobbyScan — launched the MVP of HobbyScan, a mobile app that helps users scan, collect, and buy hobby cards. We first released the iOS version, followed by Google Play. Our team focused on integrating AI and building a clear, efficient structure for card scanning.
March 2025
Adopting the healthcare loyalty system — with our team, we began developing a healthcare loyalty system for medical organizations. As a designer, I focused on retention and engagement, introducing gamification elements that helped medical staff use the EHR system more efficiently and with greater motivation.
December 2024
Automating depth measurement for mining and engineering — developed an AI-powered depth measurement platform that enables precise water depth tracking and environmental monitoring. Applied a design strategy framework learned at Sydney Business School to guide product decisions and user experience.
September 2024
iHeart EHR solution — developed electronic health record system that connect patient and clinical workflows.
June 2023
DoorBill — smart delivery management app that connects couriers, customers, and businesses in real time.
April 2022
Web & mobile app for a non-emergency medical transportation company (US) — led the end-to-end design process, from information architecture and user flows to validated wireframes and a complete MVP. Collaborated closely with stakeholders to refine system logic and operational workflows.
Designed:
.web application for dispatchers and administrators
.mobile apps (iOS & Android) for drivers
.mobile experience for patients
The product supports multiple roles across the ecosystem, ensuring clarity, efficiency, and operational reliability at scale.
June 2022
Mobile application for vehicle tracking (Norway) — conducted a full UX audit of the existing app, including research and usability analysis. Based on user interviews and collaborative brainstorming workshops with the team, led a complete redesign focused on improving clarity, usability, and overall user experience.
November 2021
Mobile application for smart home (Germany) — led a UI redesign of a mobile application for an air quality monitoring device. Focused on improving visual clarity, data readability, and overall interaction logic to create a more intuitive and trustworthy user experience.
August 2021
Mobile application for agricultural safety (Ireland) — my first project at Fordewind, where I led the full design process of a mobile application focused on field safety. The app tracks designated areas to detect human presence and sends real-time alerts to support safe operation of agricultural vehicles and protect field workers. The MVP was designed and launched within 2 months of active development.
June 2021
Starting my new role at Fordewind.io I began by working on a smart home application, gaining extensive experience that guided me throughout my work with diverse, multicultural teams.
May 2020
I brought the MVP version of the eQuGPS mobile app to life, focusing on smart GPS device monitoring. I designed a simplified, one-hand-friendly interface that allows users to track vehicles easily.
In this project, I also gained hands-on experience in development, working with React Native and applying my skills in Java, CSS, HTML, and JavaScript.
June 2019
Starting my first design role at eQuGPS as a graphic and web designer, I grew into an independent product designer with technical skills. I worked on print materials and website content and, through professional training, began developing mobile applications.
I’ve worked as an UX/UI Designer for:
@ Alina Verzhykivska 2026 | 0.26 CO2 per load